working with alter digital marketing
Before engaging with Alter Digital Marketing, you will want to know more about us...
Who are we and why do we exist? • How do we work? • What’s the process?
Alter Digital Marketing was created to help small and medium size B2B companies tackle marketing. B2B companies struggle to achieve marketing potential due to lack of direction, strategy, and know-how. We bring an outside perspective to drive marketing strategy and establish best practices in execution to deliver results.
MEET MAUREEN
Alter Digital Marketing is led by Maureen Thorne, President and CEO. Maureen is a dynamic, passionate, and seasoned full-stack marketer / marketing consultant with 20 years of experience including in-depth digital marketing expertise. She is an analytical mastermind, detail queen, and project manager extraordinaire.
After working on both the agency and client side, I discovered that I could accomplish more for clients by working directly with them.
To me, integrity is key to any relationship. I want to ensure that we work together effectively so I can deliver the best program. I intend to give you what you need, not what is best for me to sell you. I will make recommendations that will be best for you – even if that means your marketing dollars are diverted elsewhere.
Both you and I need to feel that you are getting high value for your marketing spend.
RESOURCES
Over the years, Maureen has developed trusted relationships with a variety of resources and consultants: creative, development, PPC, etc. When you engage with Alter Digital Marketing, those resources become part of your team without you having to search for and manage them. Maureen will always be your key contact and strategic advisor.
OUR APPROACH & PROCESS
Most companies invest in
marketing and focus all their marketing budgets on tactics. Unfortunately, this
is a sure-fire way to achieve ineffective marketing – short-term, long-term,
and many times, both.
Instead of floundering in marketing and throwing stuff at
the wall to see if it sticks, there is another way.
Maureen developed a better way for small and
medium sized businesses to approach digital marketing. The process is led and
executed by the experts at Alter Digital Marketing. So, even if you have a
limited or non-existent marketing team, we can help.
During this process, we
will put a strategy and plan in place to inform your digital marketing efforts.
Your marketing can have a consistent tone and your efforts (and budget) can be
focused.
The process is comprehensive and is worth the effort because it will
help us understand your optimal prospects and the best strategy and messaging to
reach and engage with them. This process leads us to the foundation for
creating a digital presence that allows you to connect with prospective
customers and grow your business.
Change Perspective
Your business has been looking at marketing the wrong way. It is not about pushing out what you want to sell. It is about communicating what your prospects need. The first step in the process is getting on board with shifting your perspective from inside out to outside in. That’s why Alter Digital Marketing exists – to help alter your perception of your business.
explore & discover
A business needs to really examine who they want to be for their customers and what their customers need from them. You also need to understand how prospects behave and how to engage with them. By exploring these elements, Alter Digital Marketing can help you to discover how to approach your marketing strategy.
develop strategy
After discovery, it is time to evolve it into a strategy. This involves identifying and documenting step 2 discoveries: your central value proposition, your buyer personas, direction on messaging, approach to organic search, and content gap targeting to inform messaging.
design a roadmap
The final step before execution is to lay out a plan to roll out your defined strategy. This step will include changes to the existing website and messaging, specific direction on content including pages, blog posts, and conversion tools, paid advertising, etc. This stage will also identify resources, timing, and budget for the execution of your strategy.
execute & radiate
With a well-thought out strategy in place, the plan is executed. Led by the Alter Digital Marketing team, tactics will be developed and deployed to engage with your buyer personas to broadcast your messaging to drive lead generation and support lead nurturing, ensuring that best practices are implemented.
